How Karate Combat Went From Zero to 6 Million Followers

Описание: In 2017, two guys from Wall Street had an idea. The UFC had just sold for $4 billion. Karate had just been added to the Olympics. But there was no professional karate league anywhere in the world.

They found Adam Kovacs, one of the most decorated karate fighters in history, and asked him to help build it.

What followed was seven years of chaos, creativity, and reinvention.

In this clip, Adam breaks down the full behind-the-scenes story of Karate Combat:

The disastrous first test event where world champions gassed out after one minute
The cinematic pilot show that got millions of organic YouTube views from a single trailer
Pivoting during COVID with green screen virtual environments
Transitioning to live LED shows in the US that became the viral tipping point
The crypto pivot that raised $21 million and attracted a completely new audience
Why content became just as important as the fights themselves

Whether you run a martial arts school or any other business, there are real lessons here about building a brand from scratch, adapting when things aren't working, and understanding that the content you create around your product matters as much as the product itself.

Full episode:    • Karate Combat: The Evolution of Karate in ...  

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