How Nonprofits and Mission-Based Organizations Can Fundraise and Mobilize Their Audience

Описание: Jeff Rum is the Founder and CEO of ignite: action, a full-service agency focused on building marketing strategies, campaigns, and brand stories for nonprofits and purpose-driven organizations. He is also the Co-founder of Yearly, a software subscription service designed to help nonprofits create digital annual reports. Jeff has nearly 15 years of experience in digital strategy, branding, and marketing. Before starting ignite: action, Jeff was a partner and the Chief Marketing Officer at SPARK Experience. He has served as a digital consultant with the White House, the United Nations Foundation, and the Human Rights Campaign.

Jeff holds a Bachelor of Arts in Visual Media from American University and a Master of Arts in International Affairs from Georgetown University. He is the author of Post with a Purpose: A Digital Strategy Handbook and has been a featured speaker on digital marketing topics at regional and national conferences.

Here’s a glimpse of what you’ll learn:


• Jeff Rum introduces his company ignite: action and highlights a nonprofit client focused on combating hate
• Jeff explains his process of developing brand and marketing strategies from conception to implementation
• Why you need a clear mission and purpose within your organization
• How targeting the proper social media channels can dramatically impact your influence
• The types of goals ignite: action helps organizations reach
• Results and success stories from ignite: action’s clients
• Some of Jeff’s favorite nonprofits and leaders

In this episode:

If you want to make a difference in the world, you’re going to need an audience that will take up your cause, amplify your voice, and lend their support. You can’t get your message out there if no one is listening, but cultivating a digital following works better when you have a strategy and some expert guidance. So, where can you turn for help? Meet Jeff Rum, Founder and CEO of digital marketing agency ignite: action.

You can breathe a sigh of relief, knowing that ignite: action is here for you. Jeff has nearly 15 years of digital strategy experience and is here to tell you everything you need to know about marketing your nonprofit or purpose-based organization. Whether you need help with social media output, brand messaging, or a specific marketing goal, ignite: action does it all.

On this exciting first episode of Rally the Cause, Dr. Jeremy Weisz talks with the Founder and CEO of ignite: action, Jeff Rum. ignite: action takes all the guesswork out of digital strategy, and Jeff is here to offer his expertise to nonprofits looking to make an impact. Jeff discusses building a message for your brand, targeting social media channels, mobilizing your audience, and much more. You won’t want to miss this inaugural episode of the Ignite Podcast, so stay tuned!

Sponsor for this episode:
This episode is brought to you by ignite: action.

ignite: action is a full-service agency focused on branding, campaigns, and digital marketing for nonprofits and mission-driven organizations.

At ignite: action, we are strategists and storytellers at heart, partnering with nonprofits that have big ideas and bold visions for the future.

Some of our clients include My Brother’s Keeper, Together We Thrive, and Operation Lifesaver.

Ultimately, we help nonprofits raise money and mobilize their audience.

That’s why our big, hairy, audacious goal is to raise 100 million dollars and mobilize one million people in the next five years.

Go to igniteaction.co or email [email protected] to get in touch with us to see how we can help.