How Perception Management Can Transform Your Business | Real-World Insights | Podcast Ep.15

Описание: In this episode of the Revolving Change podcast, hosts Joanna and Jorge dive deep into the essential role that perception management plays in shaping business success. Discover how managing customer and stakeholder perceptions can influence everything from brand loyalty to the bottom line. By exploring real-life examples and discussing strategies for aligning company values with public perception, this episode reveals the powerful impact that perception has on business outcomes. Whether you’re a leader, entrepreneur, or part of a team, this episode is packed with valuable insights and practical tips on how to effectively manage perceptions and enhance your organization's success.
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Website: revolvingchange.com
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Chapters:
00:00 Introduction
03:51 The Power of Positive Customer Perceptions
06:25 The Role of CEOs in Shaping Company Perception
12:20 Measuring and Coordinating Perception Management Efforts
15:35 The Link Between Positive Customer Experiences and Business Success
17:23 The Impact of CEO Reputation on Company Perception
20:50 The Pitfalls of Greenwashing and Its Effect on Perception
23:36 Recommendations of Effective Perception Management
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