Personalization in Industries: Insights and Strategies
Автор: Dave Edelman
Загружено: 2025-12-18
Просмотров: 1
Описание:
AI has made personalization more powerful — but most brands still treat it like targeting and promotions.
In this LinkedIn Live, Dave Edelman breaks down what “real personalization” looks like, why many efforts fail (hello, Nespresso…), and how leading companies use data, testing, and agile teams to create customer value at scale.
Subscribe for more conversations on AI, personalization, and modern marketing.
What you’ll learn in this session:
The mindset shift: campaigns → always-on programs driven by customer context and triggers
How Verizon uses data and journey signals to reduce churn and add customer value
Practical ways to start: personalized video, zero-party data, and smarter data integration
Why personalization leaders win through testing velocity and agile pods, not just tools
This conversation is part of a practitioner-led effort to share what works, what doesn’t, and how teams are building personalization capabilities in the real world.
💬 Question for you:
Where does your team get stuck most today — data, content volume, testing speed, or internal buy-in?
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