How to Audit and Optimize Your LinkedIn for Business Growth

Описание: Your LinkedIn profile is often the first impression someone has of you as a business professional — yet most profiles are under-optimized, outdated, or unclear. In this episode of Fearlyss & Unfiltered, Alyssa Olerud walks through a step-by-step LinkedIn profile optimization audit designed to help business professionals turn their profile into a clear, searchable, and conversion-ready digital storefront.


This episode is for any business professional who wants to utilize LinkedIn intentionally... whether you’re a service provider, consultant, entrepreneur, or corporate professional building a personal brand. Alyssa shares the same LinkedIn audit checklist she uses with private clients, breaking down exactly what to update, what to remove, and how to position your profile so the right people immediately understand who you are, what you do, and how to work with you.


EPISODE OVERVIEW
• How to audit your LinkedIn profile for clarity, visibility, and search
• The most common LinkedIn profile mistakes professionals make
• How to optimize your headline and About section using keywords
• Why your LinkedIn profile should be written for buyers, not peers
• How to remove friction so it’s easier for people to contact and work with you


KEY TOPICS COVERED

• LinkedIn as Your Digital First Impression
• Optimizing Visuals: Header Image and Profile Photo
• Writing a Keyword-Driven LinkedIn Headline
• Contact Info, Links, and Profile Settings
• How to Write a Strong About Section
• Using Keywords Throughout Your Profile
• Featured Section and Social Proof
• Experience, Education, and Skills Optimization
• Recommendations and Credibility Building

Check out Alyssa's preferred link-in-bio tool here: https://pensight.com/?refCode=fearlys...


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