Unconventional Marketing | Casual Friday Conversations (Episode 07)
Автор: The Calling and the Climb
Загружено: 2025-09-05
Просмотров: 51
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What if you don’t understand why you keep failing in one particular area?
What should casual Friday look like when your company only services high profile clients?
In this debut episode of Casual Friday, Philip shares his struggles and breakthroughs in marketing his tech consulting firm, LogicForce, which served the legal industry. From writing tech gadget articles to leveraging legal tech CLEs and winning business awards, Philip delves into his marketing strategies. Despite hiring marketing experts and using SEO, direct return on investment remained elusive. Filled with personal anecdotes, this episode emphasizes the importance of networking, referrals, and creative approaches to visibility in the business world. Ideal for entrepreneurs navigating similar challenges, this conversation is honest and insightful.
00:00 Introduction to Casual Friday
01:01 Dress Code Policies and Casual Friday Stories
01:36 Unexpected Office Incident
03:24 Challenges in Marketing a Business
07:17 Effective Marketing Strategies
16:23 Leveraging Awards for Visibility
20:41 Guest Columns and Free Marketing
22:32 Reflections on Marketing and Self-Promotion
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