Amazon Charged Your Full Bid 80% of the Time? (FTC Lawsuit)

Описание: The FTC and 22 states say Amazon added a hidden "soft reserve" to its Sponsored Products auction in 2019 and charged advertisers their full bid close to 80% of the time. Amazon strongly disagrees and says no advertiser ever pays more than their bid. Nothing has been proven yet.

Full video:    • Amazon's Hidden "Soft Reserve" Explained (...  

Full breakdown + the 20-minute account check: link added when the post goes live.

Sources
FTC press release: https://www.ftc.gov/news-events/news/press...
Amazon's response: https://www.aboutamazon.com/company-news/a...

The allegations have not been proven. For information only, not legal advice.

#Shorts #AmazonAds #AmazonPPC #AmazonSeller