Dr. Jolly Antony | A Multi-Sector Strategy: Where Innovation Meets Inclusion

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Dr. Jolly Antony | A Multi-Sector Strategy: Where Innovation Meets Inclusion

From a modest beginning to building a cross-continental business empire, Dr. Jolly Antony’s story proves what passion, vision, and fearless ambition can achieve. Among the many Keralites who found success overseas, his journey stands out for its scale, diversity, and heart.
As the Founder and CEO of UAE-based Al Safina Travel and Tourism, Dr. Jolly is a globetrotter who has explored 90 countries—his passport serving as a roadmap of dreams, strategies, and human connections. He is not just a businessman; he’s a visionary who never puts a full stop to ambition.

The Spark That Set It All in Motion
Dr. Jolly’s career began with a degree in Travel and Tourism and a decade of hands-on industry experience, rising to General Manager before launching his own venture. In 2005, Al Safina Travel and Tourism took off in the UAE, growing to multiple branches in UAE and India.
But ticketing and tours were just the beginning. His travels revealed that hospitality and tourism are inseparable—sparking ideas far beyond travel packages.

Reimagining Luxury in Kerala
In 2014, he returned to Kerala not just as home, but as opportunity. He launched The Fog Resort & Spa in Munnar, offering a new level of luxury in the highlands. Its success inspired Vibe Munnar Resort and Spa—a five-star deluxe property with 97 rooms, private pool villas, jacuzzi suites, the largest rooftop pool in Munnar, and a 6,000 sq. ft. spa.
For Dr. Jolly, hospitality is about emotion, not just amenities. “We Sell Happiness” and “We Sell Memories” are guiding principles that drive personalised guest experiences. His third resort, Zeus Resort & Spa, with 106 keys, India’s first 8,000 sq. ft. 24/7 infinity pool, and Kerala’s largest resto-bar, opens September 2025.

Building an Ecosystem of Businesses

Today, Dr. Jolly leads 24 ventures across hospitality, e-commerce, wellness, education, manufacturing, and retail, including:
• Kerala Farm – an organic farm tourism concept.
• Safina Holidays Pvt. Ltd – curated international travel for Indian tourists.
• The Great Marina Mall, Kochi – redefining the shopping experience.
• Good Shepherd College of Hotel Management & UrbX College, Kochi – shaping hospitality leaders.
• Rani Drug House – blending Ayurvedic healing with modern manufacturing.
• WRV Gold & Diamond – a cooperative gold leasing model.
• Novacera – manufacturing tile glue for construction.
Each venture connects to the next, creating a sustainable and mutually empowering ecosystem.

Innovating for Empowerment
His upcoming direct-selling platform, Growvia.Biz, launches August 17, 2025, at Le Meridien Kochi—co-founded with six veterans to generate large-scale economic opportunities. Similarly, WRV Gold & Diamonds, launching September 2025, empowers ordinary citizens to earn from leasing gold like property.

A Balanced Leadership Style
Though he oversees diverse businesses, Dr. Jolly ensures each runs independently through strong SOPs and empowered teams. He focuses on strategic guidance while maintaining work-life balance—aided by complementary partnerships that fill each other’s gaps.

Family – The Constant Anchor
His wife, Mrs. Viji Jolly, is a postgraduate in Botany, politician, social worker, and Director of The Fog and Vibe Resorts. Their children—Juvana Jolly (BBA student), Jovan Jolly (Psychology student), and Antonio Jolly (Grade 5)—are his emotional support. Transitioning to a semi-active role, he now devotes more time to family while steering big decisions.

Tourism Vision for India
With global insights, Dr. Jolly believes India can replicate the tourism booms of countries like Georgia and Armenia through simple reforms like visa-on-arrival. He sees Kerala’s Ayurveda, natural beauty, and culture as the foundation for global leadership in wellness and spiritual tourism.

Wellness & Big Weddings – Kerala’s Untapped Edge
Through Vibe Wellness and Kerala Farm, he’s positioning Kerala for the wellness tourism wave, merging luxury with Ayurvedic practices. His WedInIndia initiative aims to make Vibe Munnar a top big wedding destination, combining grandeur with Kerala’s charm.

Legacy of Impact Over Income
Dr. Jolly measures success by lives improved, not profits. From enabling first-time entrepreneurs to creating job creators, his goal is upliftment—a philosophy inherited from his mother. As he puts it:
“My business is to keep many people in business.”

A Trailblazer Who Dares and Delivers
Whether it’s a helipad-equipped resort, a jewellery co-op, or an Ayurvedic brand, every venture stems from a single vision—to elevate lives. In a world where many chase personal success, Dr. Jolly Antony reminds us that the greatest legacy is creating success for others.
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