AI vs. Traditional Outsourcing: Building Smarter Agency Models | The Agency Advantage

Описание: Traditional agency models are breaking down, and AI isn’t the threat - It’s your outdated service model.
In this session, marketing strategist and fractional CMO Tom Wardman reveals how agencies can thrive by shifting from execution to enablement. He shares why coaching, not content production, is the future of agency success—and how to build a lean, high-trust, AI-augmented model that empowers clients and scales profitably.

💡 What You’ll Learn

Why most agencies won’t survive the next 5 years—and what the survivors will do differently
The hidden costs of outdated client-agency models and what’s replacing them
How AI is changing client expectations—and what to offer instead of content deliverables
Why coaching is more scalable and profitable than production
How to restructure agency teams around AI workflows and client empowerment
Step-by-step actions to evolve your service model and stay relevant

▶️ Use the chapters below to jump to key moments in the session:

00:00 Intro & Speaker Welcome
01:29 The Worst Client Experience and What It Teaches Us
02:47 Why Most Agencies Won’t Survive Without a Shift
04:46 The Perfect Storm: SEO Decline, AI Flood, and Distrust
06:41 Agencies vs. the Modern Buyer
07:54 Content Volume Mistakes—From 2012 to the AI Era
09:15 Why Clients Don’t See the Value in Agencies Anymore
11:08 3 Fatal Flaws in the Traditional Agency Model
14:07 From Vendor to Growth Coach: Rethinking Your Role
16:04 “Done With You” is more than “Done For You”
17:20 What to Offer Instead: Coaching, AI Workflows, Enablement
18:32 Breaking the 3 AI Myths Holding You Back
19:42 First 5 Steps to Reinventing Your Agency
20:57 Real Example: How Impact Pivoted to an 8-Figure Coaching Model
22:18 Two Paths Forward: Retainer Survival or Strategic Coaching

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