Traditional Marketing Strategies in the Digital Age. How to Effectively Advertise.

Описание: 📈Traditional Marketing Vs. Digital Marketing

Kris Ruby, CEO of Ruby Media Group, joined Cheddar TV to discuss how advertisers can effectively combine traditional and digital marketing methods.

These are the Traditional Marketing Strategies That Won’t Die in the Digital Age

Ruby: “Companies must evolve their thinking beyond traditional advertising models to succeed.”

✨Kris Ruby asserts that while traditional marketing still has value in driving brand recognition at scale, a comprehensive and integrated digital strategy is critical for effectively reaching and converting customers in today's online world.

HIGHLIGHTS:

🧠Traditional marketing strategies still have a place in the digital age, but must be adapted to the new online environment.

📰Traditional approaches like print and TV advertising, direct mail and billboards still work, but need to be complemented with a strong digital marketing strategy that includes SEO, social media marketing, content marketing, email marketing and paid search ads.

🌎Traditional and digital marketing should be integrated to create a holistic, omnichannel approach. Print ads can drive traffic to a search optimized website or landing page.

📢Advertisers should consider driving cross channel traffic from social media to TV commercials or billboards.

📺 Traditional print and broadcast ads provide brand awareness, reach and recall. These channels remain important for building out a company's marketing mix and brand presence. However, digital channels provide more detailed data and analytics for user behavior and ad targeting.

🎯Data and analytics should inform social media marketing decisions across channels.

🤳 Social media expert Kris Ruby recommends allocating some portion of a company's marketing budget for traditional channels for awareness, but investing more heavily in digital strategies to optimize ROI and conversion.

⚡️Traditional and digital approaches work best in tandem, informed by performance metrics and data as part of an omnichannel marketing mix.

Topics covered in this segment:

Is traditional marketing still relevant?
Can digital marketing replace traditional marketing?

TRADITIONAL MARKETING TECHNIQUES THAT STILL MATTER

What is traditional marketing?

A traditional marketing strategy relies on conventional media vehicles including:

Radio
Television
Magazines
Brochures
Advertising
Billboards
Traditional forms of advertising were calculated by volume and audience.

For example, if you were placing paid media buys through traditional marketing channels, you would ask the following questions:

Newspaper. What is the newspaper’s readership? How many people will be exposed to my message?

Radio. How many listeners will hear my message?

TV. How large is the viewership for the TV network?

When evaluating a traditional or digital marketing strategy, you want to consider:

The cost of customer acquisition
The lifetime value of the client (or lead)
Digital marketing vs. traditional marketing

What is the difference between traditional marketing and digital marketing?

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