Cold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline Freedman

Описание: Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this episode, host Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, for a candid conversation about email, deliverability, and trust in modern marketing.

Jacqueline works across both B2B and B2C organizations and brings a systems-level view to how outreach, incentives, and governance shape buyer experience. This episode challenges the way teams think about cold email, spam, thought leadership, and the downstream impact of volume-driven growth.

In this episode, you will learn:

✅ Why cold email is often just spam with better branding
✅ How sales incentives quietly drive deliverability problems
✅ The behaviors that erode inbox trust, even when teams think they are compliant
✅ Why opt-in does not automatically equal healthy engagement
✅ When marketing leaders need to bring in true deliverability specialists
✅ What B2B teams can learn from B2C about earning attention and respect
✅ Why thought leadership requires real perspective, not recycled consensus
✅ How to distinguish meaningful insight from polished noise

This conversation goes beyond tactics. It examines the structural and cultural forces that shape how brands show up in inboxes and what it will take to rebuild trust.

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