Upgrade to Galaxy Class: The Milky Way Enterprise Map (February 2026)

Описание: with Annika Klyver & Milan Guenther

You brought together the stakeholders, set an ambitious goal to shift your business, and triggered a significant change process. But then it fell apart. The reorganisation created friction, customer insights turned out to be mere assumptions, and the IT landscape was too rigid to adapt. What happened? Often, we lack a shared mental model of how the enterprise actually functions as a single, interconnected system.

In this session, Annika and Milan will show you how to move beyond isolated charts and static presentations. Using the Milky Way mapping technique, you will learn to capture your enterprise’s Core Story—the repetitive pulse of what you do—within a unique cycle-based geography. This isn't just a diagram; it's a living workspace designed for transversal decision-making, allowing you to spot hidden consequences and align your "stars" (Identity, Experience, and Architecture) with clear intention.

Takeaways:

Sketch Your Enterprise on a Napkin: Learn to identify your Core Story—a cyclic step sequence that serves as an anchor for your business geography, grounded in a common entrepreneurial ambition—and create a simple, shareable reference for immediate recognition.

Chart Your Galaxy with EDGY Elements: Discover how to transition from a simple stakeholder map to a rich "galaxy" of capabilities, tasks, and purposes. We will explore Inside-out (Architecture-driven) and Outside-in (Experience-driven) mapping strategies to bridge the gap between "what we do" and "what customers need".

Design for Insight & Joint Decisions: Move from a static artefact to a daily tool. Learn how to create "Killer Views" and overlays (such as As-is vs. To-be snapshots) to clarify product strategy and drive collaborative investment options.

Examples for Real-world Wayfinding: Gain insights from diverse use cases where Milky Way maps served as a common language to navigate complex transformations and ecosystem impacts. See how it's being used it for high level strategy, planning change and transformation, guiding product development from idea to delivery, or navigating legacy complexity.