The Business Strategy that Saved Lego!

Описание: LEGO was just weeks away from collapse in 2003 — losing over a million dollars a day. But one bold business strategy changed everything. In this video, we’ll uncover how LEGO rebuilt its empire, defeated Mattel, and became the world’s top toy brand.

From Ole Kirk Christiansen’s small Danish workshop to billion-dollar partnerships with Disney, Star Wars, and Marvel, LEGO’s comeback is a powerful lesson in brand focus, leadership, and innovation. Learn how CEO Jørgen Vig Knudstorp’s smart business turnaround strategy transformed LEGO from failure to global success.

If you’re passionate about entrepreneurship, business growth, brand strategy, or corporate recovery stories, this video will inspire you. Discover what every company can learn from LEGO’s billion-dollar business strategy.

📈 Topics Covered:

LEGO history and origin story

LEGO’s near collapse in 2003

The business mistakes that led to crisis

Jørgen Vig Knudstorp’s winning strategy

LEGO partnerships with Disney, Star Wars, Marvel

LEGO Movie success and revenue growth

How LEGO beat Mattel and dominated the toy industry


🔥 Watch till the end to see how LEGO’s focus, creativity, and smart business strategy turned it into a global success story! As you enjoy playing with Lego bricks, enjoy this short documentary and keep smiling!