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Case Study: Amazon A/B Testing Improves Mobile App Retention

Автор: Amazon Developer

Загружено: 2014-01-14

Просмотров: 44740

Описание: http://bit.ly/KCEb5G A/B Testing is about using data to challenge assumptions and test new ideas. Watch this video to hear about the "happy accident" that inspired an important A/B test the team hadn't considered and how it led to an increase in retention and monetization for Air Patriots.

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Case Study: Amazon A/B Testing Improves Mobile App Retention

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