Conversion copywriting: How to convert cold traffic | Codi Smith | Episode 34

Описание: Copywriting is a key element in crafting a high-converting customer journey. That's why, in this week's episode of Click to Buy, host Becca interviews conversion copywriter Codi Smith, who specializes in optimizing e-commerce funnels for cold traffic. Codi shares her journey into copywriting, emphasizing the importance of customer research and the blend of conversion rate optimization (CRO) with direct response copywriting. The conversation includes a practical audit of a funnel, tips for improving mobile readability, and insights into emerging trends in e-commerce copywriting, such as personalization and value-driven selling. Codi concludes with actionable advice for brands looking to enhance their e-commerce funnels.

Chapters

00:00 Introduction to Conversion Copywriting
02:53 The Importance of Customer Research
05:37 Auditing a Funnel: A Practical Approach
08:20 Optimizing Ads for Cold Traffic
10:52 The Role of UX in Copywriting
13:49 Key Takeaways for E-commerce Brands
16:45 Future Trends in E-commerce Copywriting
19:50 Final Tips and Resources

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