Pixar's Dirty Little Secret

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I don't have to tell you that Pixar is successful. Pull anyone off the street, ask them if there's a Pixar movie that's made them cry, and they'll probably say yes. But while Pixar's success is known the world over, one of the keys to their success is actually pretty secret.

It's called the Process Communication Model, and it's a psychological tool that looks at how people interact and perceive the world around them. It's been implemented by the likes of NASA, Bill Clinton, Audi, and Pixar, just to name a few. And I gotta say, since I first learned about it, it's been a complete game changer both in my business and my day to day life.

No matter what your hustle is, being a better communicator is always going to help you in the long run. So I sat down with PCM expert Jeff King to break down PCM and how we can use it to relate with others. Hint: it's not what you say, but how you say it.

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Virality isn’t just for influencers, celebrities, or big brands — it’s a repeatable formula. And by the end of this video, you’ll have the blueprint in your hands.


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