How Partnership Marketing Is Powering Sustainable Growth for Modern Brands | Jesse Ashkin | FFF-EP45

Описание: Growing a business today requires more than ads and algorithms. It requires real partnerships that drive sustainable growth.

In this episode of For Female Founders, Sarah Bundy sits down with Jesse Ashkin, VP of Client Services at Awin Global, to talk about how partnership and affiliate marketing have evolved — and why they’re becoming a core growth channel for brands of all sizes.

They explore how founders can move beyond outdated ideas of affiliate marketing and build modern partnership programs that include creators, influencers, editorial partners, and performance-driven relationships — all while staying aligned with brand values and long-term goals.

This conversation is especially relevant for female founders and operators who are navigating rising acquisition costs, changing consumer behavior, and increased pressure to grow efficiently.

In this episode, we cover:

– Why more brands are prioritizing partnership and performance-based marketing
– How affiliate marketing has evolved beyond coupons and cashback
– Where partnerships fit within a broader growth strategy
– How to think about partner mix across awareness, consideration, and conversion
– The impact of AI and changing search behavior on tracking and attribution
– A real-world example of how a beauty founder can compete with major retailers like Sephora

About Our Guest

Jesse Ashkin is the VP of Client Services at Awin Global, one of the world’s leading partnership and affiliate marketing networks. She brings deep experience helping brands build thoughtful, performance-driven partnerships that scale alongside the business.

Episode Chapters:

[00:00] Introduction to Jesse Ashkin
[01:10] Why partnership marketing is gaining momentum
[02:54] The evolution of affiliate and creator partnerships
[06:45] Integrating partnerships into your growth strategy
[09:04] Building the right partner mix
[13:01] AI’s role in partnership marketing
[15:32] Attribution in a changing search landscape
[22:54] Case study: Scaling a beauty brand through partnerships
[29:40] Final thoughts & how to connect with Jesse

Stay Connected

If you’re building, scaling, or exiting a business, For Female Founders is here to support you with practical conversations and honest insights from women who’ve been there.

Subscribe for more conversations on growth, partnerships, and building businesses that last.