How a Small-Town Gym Became a Global Brand (The Massenomics Story) with Tanner Baird
Автор: TurnKey Coach
Загружено: 2026-01-08
Просмотров: 106
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How do you build a global fitness brand from a small town?
Tanner Baird explains how Massenomics grew from a local gym into a worldwide community — without chasing trends or selling out.
In this episode of the Business of Coaching Workshop, Andrew Jackson talks with Tanner Baird, co-founder of Massenomics, about how culture, consistency, and community turned a small-town gym into an international brand.How does a gym in the middle of South Dakota turn into a global brand?
Tanner breaks down why being “in the middle of nowhere” wasn’t a disadvantage, how podcasting and content compounded over time, and why humor and authenticity created fierce brand loyalty.
From supporting memberships to certified training facilities, this conversation shows what actually sustains a business long term.
If you’re a gym owner or coach trying to grow without chasing algorithms or trends, this episode offers a grounded blueprint.
Timestamps
00:00 – Intro: Building a gympire in the middle of nowhere
04:30 – The Massenomics gym & culture-first approach
10:15 – Why location matters less than you think
16:40 – Podcasting, content, and brand growth
24:20 – Turning jokes into products
32:10 – Community and supporting memberships
41:00 – Certified training facilities & scaling culture
49:30 – Why trend-chasing fails
58:10 – Advice for gym owners and coaches
01:04:30 – Final thoughts & where to find Massenomics
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