COOLCAT Dance Battle Campaign
Автор: PinkandPoodle
Загружено: 2010-06-07
Просмотров: 904
Описание:
After 30 Years of only communicating from the stores, COOLCAT wanted the brand to start interacting with young people online and offline. In order to become relevant to this highly demanding target group and maintain their credibility at the same time CoolCat encouraged young people to be the driving force behind all aspects of the campaign.
Pink and Poodle developed and executed this campaign in collaboration with Umsjatka, 45-Live and CoolCat. Antoine Shirer (director), Katja Schutte (online & eshop expert), Mike Static (director), Noel Loozen (eshop clips), [email protected] (photography), Sqills(eshop & interaction design).
Check out the specific ads and videos of this campaign at http://www.pinkandpoodle.com/
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