GM brand Cadillac shows off electric SUVs in Paris, as it re-enters Europe

Описание: (14 Oct 2024)
FRANCE MOTOR SHOW CADILLAC

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 2:59

ASSOCIATED PRESS
Paris, France - 14 October 2024
1. Wide of Cadillac booth at Paris Motor Show
2. Various of GM executives posing with Cadillac Lyriq electric SUV
3. Various of Cadillac Lyriq electric SUV
4. SOUNDBITE (English) Pere Brugal, managing director of General Motors Europe:
"We’re celebrating a key milestone on our more than 100 years of history because General Motors is back in Europe and we're back in Europe with a clear vision. We call it triple zero. We see a future and a vision of zero emissions, zero crashes and zero congestion. And we're committed to bringing it to life.

5. Various of Cadillac SUV interior
6. SOUNDBITE (English) Pere Brugal, managing director of General Motors Europe:
"We've invested in the period from 2020 to 2025, $35 billion of investment on EV and AV technologies. This investment has enabled us to bring now exciting products to market. On the EV front, we've built in-house developed EV platform, battery systems and software and connectivity, which are best in class. And also, from the autonomous vehicle driving perspective, we are ready to bring in the future Super Cruise. Super Cruise is a level two plus autonomous vehicle driving technology. It's basically we call it hands off the wheel, eyes on the road."

7. Various of Cadillac Optiq electric SUV
8. SOUNDBITE (English) Jean-Pierre Diernaz, chief marketing officer, General Motors Europe:
"Optiq is the small brother of Lyriq, like any typical small brother in a family, okay, so more playful, a little bit more dynamic, a little bit more character, dial up the personality. This will significantly increase our total accessible market share in Europe. So, one plus one equals two, okay, it starts to become a range. More to come, stay tuned."

9. Tracking shot of Cadillac Lyriq electric SUV

LEADIN:

General Motors brand Cadillac is showing off two electric SUVs at the Paris Motor Show, as it re-enters the European market.

From an autonomous vehicle driving perspective, it's a case of "hands off the wheel, eyes on the road."

STORYLINE:

The Cadillac Lyriq, a midsize SUV, can go more than 300 miles on a single charge.

It comes with sleek looks, a premium interior, internet connectivity, a 33-inch dashboard touch screen and goes head-to-head with Tesla’s Model Y small SUV.

"We’re celebrating a key milestone on our more than 100 years of history because General Motors is back in Europe and we're back in Europe with a clear vision," says Pere Brugal, managing director of General Motors Europe.

GM is rolling out a series of electric SUVs, including a Chevrolet Equinox, as well as a Chevy Silverado EV pickup truck, GMC Hummer EVs and some Cadillac SUVs.

It also plans to come out with a new version of the Chevrolet Bolt in 2025.

Brugal says from 2020 to 2025, General Motors spent $35 billion of investment on electric vehicle and autonomous vehicle technologies.

That includes Cadillac’s hands-free Super Cruise driving feature.

"Super Cruise is a level two plus autonomous vehicle driving technology. It's basically we call it hands off the wheel, eyes on the road," says Brugal.

Cadillac’s Optiq SUV is a new option for electric SUV shoppers who might have otherwise considered an Audi Q4 e-tron or Tesla Model Y.

A follow-up to the larger Lyriq luxury SUV, the smaller, less expensive Optiq targets mainstream car buyers.

It has all-wheel drive, 300 horsepower and 300 miles of range.




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