How an MBA Can Supercharge Your Career in Marketing | A Conversation with Jon Cheng (Ogilvy)
Автор: Sam Weeks Consulting
Загружено: 2023-09-08
Просмотров: 106
Описание:
Jon worked as a Strategy & Brand Consultant at Ogilvy for over 6 years, building and implementing brand strategies. He then pivoted to a more ground-up marketing role at General Mills, where he currently works as Senior Associate Brand Manager in the Snacks Division.
In this video, Sam and Jon sit down to candidly discuss marketing as a high-demand post-MBA career, current trends in marketing recruitment, how a marketing applicant can benefit from an MBA, and more.
The questions:
00:00 - Introduction
02:01 - What types of marketing roles do MBAs apply to?
04:05 - How do marketing companies recruit MBAs?
05:54 - Do marketing companies have structured recruitment programs?
07:36 - Are marketing roles available right now?
09:17 - What do marketing companies look for in MBA recruits?
11:03 - Can you pivot into marketing with an MBA?
12:17 - Which MBA programs are best for marketing?
14:00 - How do I use an MBA to get marketing skills?
16:12 - Are there marketing clubs in MBA programs?
17:37 - What can you do before your MBA to pivot into marketing?
19:13 - How can I contact Jon?
Read the blog here: https://www.samweeks.com/post/post-mb...
Thinking of applying for Top MBA Programs? Let's connect - https://www.samweeks.com/
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