The Secret of successful product development with Robert G Cooper
Автор: R&D Today
Загружено: 2018-06-20
Просмотров: 7203
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The original idea for the Stage-Gate® Innovation process – now used worldwide to manage product development projects – came from research by Dr. Robert G Cooper, who was studying how successful “intrapreneurs” within large companies created product innovations. The findings were written up as a paper and soon the phone started ringing with interest from industry.
Thirty-five years on from that paper, we caught up with Robert in Cambridge, UK, recently and asked him what makes for success, the impact of Agile development, what he has seen recently that is game-changing, and what his hopes are for the future.
Read the full interview at rndtoday.co.uk
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