"The Making of" - Mobil 1 & Porsche

Описание: Agency: DITTBORN & UNZUETA
Director: ANDERS SCHRODER
Production/Animation: FRAME http://frame.dk
VFX: GHOST VFX http://ghost.dk

Thomas Bay, executive producer and partner at Frame in Copenhagen: "The client wanted to create a story that featured a Porsche 911 and its 'blood', Mobil 1 oil.

"They wanted to symbolize the power and sophistication of the oil by having a raging hi-tech bull (a mascot of Mobil 1 in Chile) taking on the Porsche, both sharing the same blood. The film also had to feature Mobil 1 oil, as an instigator for the creation of the bull. "We had to find the proper balance between going too abstract and too literal where a slight bias towards abstract was requested by the client. It's always difficult getting in sync when discussing abstract things.

"So in order to bring it down to earth, early on in the process we found references and made motion tests of what it could look like when we expressed something in the brief as ethereal as: 'We see an abstract formation of a sort of spine in a non-space'. "At Frame we decided to animate the creation scenes using C4D since we needed it built in Mograph software. Ghost VFX – who took care of lighting, shading, rendering and compositing – used a pipeline that was set up for Maya (in this case using V-Ray).

"Bridging the two packages was quite a challenge with such complex animations using thousands of instances, but with the use of various export tricks and plug-ins we found a workflow where we could bounce files back and forth." Schedule: two months. For Frame Director/creative director: Anders Schroder Design: Santiago Zoraidez Edit & grading: Anders Schroder Animation: Jacob Linnemann, Franz Ferdinand Kubin, Tom Crate Character animation: Tom Crate Technical Modeling: Tom Crate, Jacob Linnemann, Franz Ferdinand Kubin Post producer: Louise Bejerholm Executive producer: Thomas Bay For Ghost VFX Character animation: Feanor Engemann, Lars Hummelshøj Rigger: Sasha Ciolac, Rasmus Bælum VFX supervisor: Esben Syberg Assistant supervisor: Ivan Kondrup Jensen Bull Modeling: Tobias Danbo, Mikael Aktan, Mats Andersson @ Frame FX artist: Anders Heilemann Matte paint: Mikael Widegren Render artists: Anton Svensson, Per Sundin, Dan Andersen, Mats Andersson @ Frame Compositor: Felix Turesson, Jonathan Harris, Michael Theander Assistant producer: Emil Holm VFX producer: Rikke Gjerløv Hansen Production company: Fabula Chile Toolkit Cinema 4D, Maya, Nuke, After Effects, ZBrush, V-Ray

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