Performance vs. Optics (Elon, SpaceX, Kevin Fallon)
Автор: innovators handbook • a field guide
Загружено: 2026-02-15
Просмотров: 11
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This video (#11) is about performance versus optics — and how priority reveals what an organization truly values.
The perspective comes from working in proximity to Elon Musk through collaboration efforts between Under Armour and SpaceX on early spacesuit development, alongside experience at Nike and in elite performance environments. What began as a human performance exploration gradually revealed a different priority: brand image and aesthetic signaling over functional optimization.
This video examines how misaligned definitions of “performance” can quietly dissolve otherwise promising partnerships — and why understanding what is truly being optimized (function, funding, narrative, or image) determines whether collaboration holds or fractures.
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