Can Data Find Me A Wife?

Описание: Yesterday was Valentine's Day and I was obviously in a very romantic mood — so I thought I'd talk about cohort analysis.

It will shock and surprise you to learn that I am single and looking for love. I joined Hinge in December on the recommendation of the ladies in my book club, and since then I've been treating my dating life like a data problem: with a framework, a hypothesis, and a willingness to iterate.

In this episode, I walk through my first cohort of 20 matches — from first message to fourth date — and break down:

→ Why having a clear goal (your North Star metric) matters before you collect any data
→ How to find a leading indicator when perfect information doesn't exist
→ What cohort analysis actually is and why aggregate numbers lie
→ How I built a dating funnel and where the drop-offs happened
→ The optimisations I made for cohort two based on real data
→ Why you should want prospects to say no to you quickly
→ What's changed on the London dating scene in seven years

Whether you're running a subscription business or trying to find a life partner, the principles are the same: know what you want, measure the right signal, protect your time, and iterate.

If you're interested in being my wife, apply in the comments below. I'll review your profile on youtube , which is how I base most of my major life decisions.

#CohortAnalysis #DataStrategy #Dating #SubscriptionAnalytics #MarketingFunnel #173tech #GinWithGwynn