The Surprising Truth About Communication Styles in Change | What the Lumina Learning Research Shows

Описание: The Human Science Behind Effective Change Leadership.

In this session, Paul Major, Cofounder and Human Change Lead at changemaker, walks through fascinating Lumina research exploring how different communication styles affect motivation, trust, clarity, positivity, and engagement during change.

Across more than 170 participants, researchers tested ten communication styles — including extroverted, introverted, people-focused, reward-reactor, inspiration-driven, outcome-focused, discipline-driven, and more — through real change scenarios.

The results revealed a powerful pattern:
Extroverted, optimistic communication boosts motivation, trust, and openness to change.
Introverted, reflective communication builds trust and clarity far more than people expect.
Down-to-earth, practical styles create strong clarity and reliability.
People-focused communication significantly increases willingness to engage.
And consistently… outcome-focused “JFDI-style” communication performs worst across almost every measure.

Paul breaks down the paradoxes, explains why no single style “wins,” and shows why effective leaders flex their communication depending on the moment, the audience, and the emotional tone of the change.

If you lead change — or support leaders who do — this deep dive will reshape the way you think about communication and its impact on people.

📍 Based in the UK, changemaker supports organisations across London, the Home Counties, and nationwide, helping leaders and teams deliver sustainable transformation across technology, automotive, financial services, manufacturing, and healthcare.

🎯 Our expertise:

Human change & behavioural transformation
Organisational communication & engagement
Leadership development & team capability
Change design, clarity & narrative shaping
Sustainable change delivery & execution

✨ changemaker – Helping you make change happen
🔗 Learn more: www.changemaker.org.uk
📞 Contact us: [email protected] | 020 3393 2010

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