5 Tips To Do an AI SEO Audit for your Website

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Here are things to check when doing an SEO Audit for your website
1. Check Website Performance
Page Speed: Use tools like Google PageSpeed Insights or GTmetrix to check load times and performance issues.
Mobile-Friendliness: Ensure your site is responsive using Google’s Mobile-Friendly Test.
Core Web Vitals: Check metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
2. Review Technical SEO
Crawlability: Use tools like Screaming Frog or Sitebulb to see if search engines can crawl your site effectively.
Indexability: Check your indexed pages via Google Search Console.
Robots.txt: Ensure your robots.txt file isn’t blocking important pages.
Sitemap: Verify your XML sitemap is up-to-date and submitted to Google.
Broken Links: Find and fix 404 errors and broken links using tools like Ahrefs or SEMrush.
3. Analyze On-Page SEO
Title Tags and Meta Descriptions: Ensure all pages have unique, optimized titles (under 60 characters) and meta descriptions (under 160 characters).
URL Structure: Keep URLs short, descriptive, and keyword-rich.
Header Tags (H1, H2, H3): Use structured headers to improve readability and keyword optimization.
Keyword Optimization: Analyze keyword use in content, headers, and meta tags using tools like SurferSEO.
Internal Linking: Check for a logical internal linking structure to improve navigation and spread link equity.
4. Assess Content Quality
Relevance and Depth: Ensure your content answers user intent and covers topics comprehensively.
Duplicate Content: Use Copyscape or Sitebulb to find and address duplicate content issues.
Keyword Targeting: Verify you’re targeting the right keywords with the correct intent (informational, transactional, etc.).
Content Updates: Identify outdated pages and refresh content as needed.
5. Evaluate Off-Page SEO
Backlink Profile: Use Ahrefs, SEMrush, or Moz to analyze your backlinks. Focus on quality over quantity.
Anchor Text Distribution: Check that backlinks have varied and natural anchor texts.
Competitor Analysis: Compare your backlink profile to competitors in your niche.
6. Test User Experience (UX)
Navigation: Ensure menus and links are intuitive and functional.
Bounce Rate: Use Google Analytics to analyze bounce rates and session durations.
Engagement Metrics: Look at click-through rates (CTR) and conversion rates.
7. Optimize Local SEO (if applicable)
Google My Business: Ensure your listing is complete and optimized.
NAP Consistency: Ensure Name, Address, and Phone Number are consistent across all platforms.
Local Keywords: Optimize for location-specific keywords.
8. Check Analytics and Tracking
Google Analytics: Verify tracking is set up correctly and goals are defined.
Search Console: Review performance reports for clicks, impressions, and average position.
Heatmaps: Use tools like Hotjar to understand user behavior.
9. Compile Findings into an SEO Audit Report
Highlight critical issues and their impacts.
Provide prioritized recommendations for fixes.
Include benchmarks and KPIs for tracking progress post-audit.