How to Create Meaning @ Work! - Interview with MeaningSphere Founder, Jeff Westphal

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What if your job could be more than just a paycheck! What if it could be the source of deep fulfillment and personal growth? In this thought-provoking interview, Jeff Westphal, entrepreneur, philanthropist, and visionary, introduces us to MeaningSphere — a company devoted to helping individuals create their work meaning and fulfillment.

Drawing on decades of executive experience, Jeff shares the professional and personal journey that inspired him to launch MeaningSphere. Through this conversation, you’ll learn how purpose, agency, and connection impact personal and professional fulfillment and why developing meaning at work is critical for both individuals and organizations.

We explore the science of how a practice of learning about oneself intersects with MeaningSpheres mission to equip people with tools for meaningful self-discovery. He explains why many professionals feel disconnected from their work — and how a more personalized, reflective approach can change that trajectory for good.

This is not just a discussion about theory; it’s about real impact. You’ll gain practical insights on how to reshape your worklife, unlock your potential, and support others on the journey to more fulfilling worklife. If you’ve ever felt the tension between achievement and fulfillment, this is a conversation you don’t want to miss.

What You’ll Learn:
The origin story behind MeaningSphere
Why Jeff walked away from a CEO role to pursue it
Why meaning is the new frontier of workplace engagement and performance
How individuals can reflect, discover, and act on what gives them fulfillment at work
The connection between motivation, identity, and meaning
The role of leadership in fostering meaningful workplace cultures
Why coaching and digital platforms can democratize personal growth
Actionable ways to assess your current relationship with work

Highlights:
0:00 – Introducing Jeff Westphal, Founder of MeaningSphere
2:14 – Jeff’s Journey: From Corporate CEO to Meaningful Worklife advocate
6:43 – What Is MeaningSphere and Why It Matters
16:28 – Build Big - Getting MeaningSphere Off the Ground
17:45 – Motivation, Identity, and the Meaning Gap
26:38 – The Power of Creating Meaning at Work - Building a Platform for Personal Discovery
36:49 – Professional Growth & Transformation - Coaching, Reflection, and Scalable Impact
43:14 - MeaningSphere in 100 Years
52:37 - It's not about prodding people to work harder at the expense of well-being
1:01:25 - Thrive! for MeaningSphere
1:05:46 – Advice for Leaders Who Want to Build Meaningful Cultures
1:06:40 – Final Reflections: Work as a Place to Develop Deeper Fulfillment

Connect with Jeff & Learn More: Visit: www.jeffwestphal.org
Contact: www.jeffwestphal.org/contact

Exclusive Opportunity: Want to explore meaning at work firsthand? We’re offering an exclusive, limited-space engagement with Jeff Westphal for early responders. This small-group experience will share the power of reflection to help you discern what gives your work deeper purpose. Reach out via www.jeffwestphal.org/contact and start your message with “Meaning Cohort Invite” to request your invitation.

Only 5 spots available!

Meet Jeff:
Jeff Westphal is an experienced corporate executive, entrepreneur, philanthropist, and founder of MeaningSphere(TM) and Mosaic(TM). He joined Vertex, Inc. in 1988 and went on to lead the company to become a global powerhouse in tax software. Vertex went public in 2020, and Jeff retired in 2021. He now focuses on advancing institutional transformation founded on the primacy of intrinsic meaning through business, education, and autism initiatives.

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