Factory Tour: Santa Cruz Guitar's "Lorax" Richard Hoover on Sourcing, Grading & Analyzing Tonewoods

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The company's founding master luthier Richard Hoover invites PG's John Bohlinger inside his NorCal guitar sanctuary. The first installment shares Hoover's deep appreciation and reverence for wood and nature. He explains that he was moved by the redwoods at an early age setting him up for a life among the trees. He then gets into how he sustainably sources exotic tonewoods from across the world before detailing how he mixes violin-making traditions with the modern scientific analysis he's helping collect with Stanford to try and build the best instruments possible.

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0:00 - John Bohlinger's Intro
1:44 - Richard Hoover Intro
2:10 - Richard Hoover Growing Up Around Redwoods
3:51 - Richard Hoover's Guitar-Build Philosophy
5:33 - Responsibly Sourcing Tonewoods for Santa Cruz Guitars
10:10 - Properties for Tonewood in Acoustic Guitar Building
14:24 - Using Redwood in Acoustic Guitars
16:37 - Brazilian Rosewood
18:33 - Using Ancient Tonewoods
22:42 - Sourcing Brazilian Rosewood from Bryn Athyn Cathedral in PA
27:28 - Indian Rosewood
29:18 - Redwood from Klamath River in Oregon & Great Notion Redwood
32:36 - Santa Cruz Shares the Tonewood Cache
34:53 - Traditional vs Modern Dreadnought
36:36 - Designing an Acoustic Guitar for a Customer
37:19 - The Name of Wood Doesn't Guarantee Anything
39:49 - Starting Santa Cruz Guitar in 1976
42:21 - Modal Analysis on Tonewoods with Stanford

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