SHE LEADS Ellena Tavioni from the Cook Islands
Автор: Pacific Trade Invest New Zealand
Загружено: 2024-11-19
Просмотров: 525
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Join us as we celebrate another incredible story from the SHE LEADS campaign!
Ellena Tavioni, founder of the TAV range, designs and produces women's wear, along with a smaller range for children and men, drawing inspiration from traditional Pacific motifs.
Despite a challenging journey spanning nearly 40 years, TAV has grown from a small store into a global business, thanks in part to the internet's ability to reach international customers. Ellena emphasizes the importance of sustainability, transforming leftover materials into new products, while also highlighting the hard work and dedication required to build and maintain a successful business.
Ellena was interviewed as part of the SHE LEADS project by Pacific Trade Invest NZ, where innovative women in all areas of business throughout the Blue Pacific are invited to tell their inspirational stories on camera. Forty-four individual video interviews have been made in 2024, in Cook Islands New Caledonia, Samoa and Tonga. The videos will be rolled out weekly, online and world-wide via various social media platforms.
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