Global Tourism Forum Annual Meeting 2016 - Interview: Hakan Ateş
Автор: Global Tourism Forum
Загружено: 2016-02-18
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In this powerful and visionary conversation during the Global Tourism Forum 2016, Hakan Ateş, CEO of DenizBank, emphasized the strategic importance of tourism for Türkiye’s economy. He described tourism as a “national issue” and urged a coordinated effort from the government, banking sector, and private industry to elevate Türkiye’s position on the global tourism stage. With tourism providing high employment, foreign currency income, and value-added returns, Ateş believes it's equivalent to having a natural resource like oil.
He discussed long-term investment needs, especially in infrastructure and destination marketing, stressing the role of digital transformation, direct flight expansions, and tailored products for Asian markets. He also highlighted the necessity of national booking platforms, smart financing models, and deeper tourism diplomacy. “With the right strategy,” he noted, “Türkiye can not only match but double its tourism revenue.”
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#HakanAteş #DenizBank #TurkishTourism #TourismEconomy #GTF2016 #GlobalTourismForum #TourismFinance #Türkiye2030 #SustainableTourism #AsiaTourismMarkets #NationalTourismStrategy #TurizmYatırımı #DigitalTourism #IncomingTravel
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