Full Episode - Do emotions matter in advertising? - Ken Roberts S5 Ep12
Автор: Hybrency
Загружено: 2024-12-10
Просмотров: 349
Описание:
Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this and is one of the world's authorities on this exact topic.
In this wide-ranging interview we talk about brand tracking, creative process, market-share drivers, advertising pre-testing, famous marketing personalities and everything else in between.
In the Episode we mention these links and recommended further reading
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Ken Roberts / ken-roberts-789b222
ForeThought - https://www.forethought.com.au/
BrandComms - https://www.brandcomms.ai/
Bendigo Better Bank TVC - • Bendigo Bank - Trusted Brand 15s
Kmart Australia 1000 Mum's TVC - • Kmart 1000mums 60
Brand Health Tracking Course - https://app.vexpower.com/sim/how-to-m...
The Folly of the ‘The Long and the Short of It’ https://www.greenbook.org/insights/ga...
Emotion: the Mandatory of Marketing – Part One: Behavior https://www.greenbook.org/insights/ga...
Emotion: the Mandatory of Marketing – Part Two: Measurement https://www.greenbook.org/insights/ga...
Emotion: the Mandatory of Marketing Part Three: Application https://www.greenbook.org/insights/ga...
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