Full Episode - Do emotions matter in advertising? - Ken Roberts S5 Ep12

Описание: Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this and is one of the world's authorities on this exact topic.

In this wide-ranging interview we talk about brand tracking, creative process, market-share drivers, advertising pre-testing, famous marketing personalities and everything else in between.

In the Episode we mention these links and recommended further reading
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Ken Roberts   / ken-roberts-789b222  

ForeThought - https://www.forethought.com.au/

BrandComms - https://www.brandcomms.ai/

Bendigo Better Bank TVC -    • Bendigo Bank - Trusted Brand 15s  

Kmart Australia 1000 Mum's TVC -    • Kmart 1000mums 60  

Brand Health Tracking Course - https://app.vexpower.com/sim/how-to-m...

The Folly of the ‘The Long and the Short of It’ https://www.greenbook.org/insights/ga...

Emotion: the Mandatory of Marketing – Part One: Behavior https://www.greenbook.org/insights/ga...

Emotion: the Mandatory of Marketing – Part Two: Measurement https://www.greenbook.org/insights/ga...

Emotion: the Mandatory of Marketing Part Three: Application https://www.greenbook.org/insights/ga...