Mike Ryan on Ecom Shake-Up: Google's Search Crisis & PMAX Evolution

Описание: In this episode of Watson Weekend, hosts Rick Watson and Jessica Lesesky dive into the latest in e-commerce and retail news. They discuss Shopify's new AI feature and review Google's AI-driven changes in performance marketing with insights from expert guest Mike Ryan. Mike shares his take on Google PMAX, differences in global strategies, and what makes the Miami Heat's direct-to-consumer approach unique. The team also explores the implications of efficiency-driven decisions, using Elon Musk's recent actions as a case study. The conversation highlights innovative strategies, market trends, and technological advancements shaping the future of commerce.

00:00 Introduction
01:49 Thank you to our sponsor Mirakl
02:16 Headline Hangover
02:22 Walmart's Tariff Controversy
05:49 Shopify's New AI Feature
08:42 DTC Brands Struggling
12:00 Economic Uncertainty and Market Volatility
15:40 Mike Ryan Joins The Show
27:26 The Problem with Google's AI Mode
39:14 Challenges for Digital Marketing Agencies
41:23 Miami Heat's Unique E-commerce Strategy
45:19 Kaplan's Corner: Government Efficiency Lessons
52:08 Closing Remarks and Dance Party

Subscribe to / @RMWCommerce

#watsonweekend #google #pmax #search #shopify