Builing a Behavioral Intelligence Platform With No Coding Background | Rachel Balke, Data Baby

Описание: Rachel Balke is the founder of Data Baby, a behavioral intelligence platform that helps companies grow by making something most people assume is unmeasurable -- human behavior -- actually measurable.

In this conversation, Rachel pulls back the curtain on how she built Data Baby from the ground up using no-code tools like Bubble and Supabase, with AI as her co-developer. She also shares the leadership framework at the heart of Data Baby's methodology: paradox theory, or the ability to hold opposing behavioral traits in balance. It's a concept rooted in eastern philosophy and organizational psychology, and it may be one of the most important leadership skills for navigating the AI era.

What we cover:
-The behavioral polarity framework and how Data Baby measures it through 360 surveys
-Specifically how Rachel built her platform without a software development background
-Why she'd use Cursor instead of Bubble if starting today
-Where AI has worked and where it's still frustrating in her workflow
-What paradox leadership looks like in practice (with real examples from Google and Lattice)
-How to use your own polarity results to make smarter decisions -- including who should lead a difficult conversation
-The relationship between intuition and data, and why you actually need both

Try a free polarity assessment at datababy.io
Connect with Rachel: linkedin.com/in/rachelwilke

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