How to Create and Measure Customer Value in the Digital Era | Merkle

Описание: Today's customers and their interactions are hyper connected. When measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers. They need to think about digital interaction journeys, and that means thinking just beyond the transactional customer lifetime value — also thinking about customer engagement value, customer influencer value, customer reference value, and most importantly customer digital interaction values.

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