British Gas - "Active Heating", "Llamas"

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Tvc :40 X 2
Agency: CHI & PARTNERS
Director: BUCK
Production: FRIEND
Animation: BUCK http://www.buck.tv

Buck creative director Ryan Honey in LA: "Nothing sells next generation thermostat control like a conglomerate of cockamamie critters cavorting around the United Kingdom. In this campaign for British Gas, we teamed up with the kooky folks at CHI & Partners to bring a little happy to heating your home.

"Each character has been depicted in a simple, hand-drawn style with splashes of color consistent with the Hive brand. The animation -- a combination of cel and 3D -- is designed to appear seamless, with the line art flowing from one element to another in a smooth continuous motion."

For Chi & Partners Copywriter: Liz Oakley Art director: Rob Ferrara Creative director: Jim Bolton ECD: Jon Burley Planner: Clare Rossi TV producer: Matt Cresswell

For Buck Creative director: Ryan Honey EP: Maurie Enochson Associate CDs: Joe Mullen, Steve Day Producers: Ashley Hsieh, Kaitlyn Mahoney Design: Joe Mullen, Gunnar Pettersson, Joshua Harvey, Ken Gunn Lee, Xoana Herrera Cel animation: Song Kim Kendra Ryan, Claudio Salas, Matt Everton, William Trebutian, Steve Day, Joe Mullen, Gunnar Pettersson, Andreas Bjoern Hansen, Thierno Bah, Taik Lee, Connie Chan, Yoav Shtibelman, Mike Bertino, Alan Foreman, Ben Choi After Effects animation/compositing: Claudio Salas, Moses Journey, Albert Omoss, Andreas Bjoern Hansen, Esteban Esquivo, Justin Mays, Andrew Tan, Yan Sedie, Rachel Yonda

3D artist: Ana Luisa Santos 3D animation: Lindsey Butterworth Storyboards: Morgan Schweitzer, Matt Everton Sound studio: Factory Studios Musician: Colin Smith

Toolkit After Effects



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