How Social Fitness Transforms Communities: Jason McCarthy of GoRuck Explains | The Future of Fitness
Автор: The Future of Fitness
Загружено: 2024-06-04
Просмотров: 27
Описание:
In this episode, Eric sits down with Jason McCarthy, founder of GoRuck, to discuss the evolution of the brand and its impact on the fitness community. Jason shares his origin story, from serving in the Army Special Forces and learning the way of the ruck, to creating a go bag for his wife while she was in the CIA and eventually founding GoRuck. He touches on the brand’s philosophy of applying Special Forces mindset to the broader community and emphasizes the importance of physical fitness and social connections in building a healthy society. The conversation also explores GoRuck’s various business segments, including gear, events, footwear, and apparel, and highlights the company’s recent collaboration with CrossFit
Episode Highlights:
Jason McCarthy's Military Background
The Birth of GORUCK
The GORUCK Challenge
Special Forces Mindset
Community and Team Building
Expanding GORUCK's Mission
The Business of GORUCK
The GORUCK Selection Event
The Mental Attitude for Success
The Importance of Community in Fitness
Personal Journey and Camaraderie
Building Real-World Connections
The Concept of Social Fitness
Partnership with CrossFit
Challenges and Mission of GORUCK
https://podcastcollective.io/
https://www.goruck.com/
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