The Jay Clouse Episode

Описание: ⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipe...

In this episode of Marketing by Design, I sit down with ‪@jay‬ to unpack one of the most misunderstood forces in marketing and business: trust. We explore why trust is declining generation by generation, why people are choosing less than ever, and what marketers can do to earn trust faster—without slipping into manipulation.

Jay breaks down the research-backed four traits of trustworthiness (competency, reliability, integrity, empathy), how he had to reverse-engineer why audiences trust him, and why “leaving money on the table” is sometimes the strongest trust signal you can send. We also talk transparency vs. trust, invisible selling, and how Jay uses AI to pressure-test ideas without losing his voice.

If you’re building an audience, selling services, or leading a brand in a skeptical market—this episode will recalibrate how you think about trust.

---

CONNECT WITH JAY CLOUSE
🌐 Website: (https://www.creatorhq.com/)
✍️ Newsletter: https://www.creatorscience.com
💼 LinkedIn:   / jayclouse  
🎙 Podcast: Creator Science

---

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn:   / mmgdesign  
📸 Instagram:   / mindfulmilligan  

Resources Mentioned

Thinking, Fast and Slow — Daniel Kahneman
Rachel Botsman (trust research + frameworks)
The 48 Laws of Power — Robert Greene
Francis Fukuyama (high-trust vs. low-trust societies)
Jordan Harbinger (invisible selling philosophy)

---

Timestamps

00:00 — Why trust is declining (and why people choose less)
01:51 — Trust, loyalty, and why Jay thinks of his wife first
05:39 — Humans evolved to trust beyond family lines
07:11 — The trust blind spot: 75% think they’re above average
08:58 — Reverse-engineering trust with an audience
10:00 — The 4 traits of trustworthiness
11:22 — Leaving money on the table as a trust signal
13:34 — Trust vs. manipulation
15:51 — Transparency as a trust substitute
21:44 — Packaging ideas: books vs. content
25:58 — Why Jay’s book is ~90% net new
28:01 — Using AI to steelman ideas
35:21 — The fox and the scorpion story
39:50 — Choice overload and decision paralysis
41:42 — Soft trust signals (confidence, presentation)
44:00 — Vulnerability and reciprocal trust
48:02 — The “before vs. after” promise of trust

TEAM

🎙 Host // Andy Milligan:   / mmgdesign  
🎥 Production // MMG Design: https://www.mmgdesign.net/