Micro-Brand Founder on Tank-Style Watches, Hip-Hop & Watch Collecting Value

Описание: What actually separates a meaningful watch micro-brand from one built on hype? In this episode, Rod Dye and Rio sit down with Matt Castilla, founder of Rook & Castle, to unpack the real decisions behind designing tank-style watches like La Promencia / Adagio Marino and Carmine Nocturne—from gradient dials and crown details to ultra-limited production runs. Matt shares his journey as a collector-turned-founder, including restoring a vintage Lorus Mickey Mouse watch, lessons learned navigating authorized dealers, and why collecting for value is different from chasing resale.

The conversation spans watch culture, restoration stories, brand legacy, and community access, with references to pieces like the Cartier Tank, Oris Hank Aaron, Rolex Datejust “Wimbledon,” Day-Date, Sky-Dweller, Oysterquartz, Patek Philippe Calatrava ref. 1463, Furlan Marri, Movado, Invicta, and a vintage Audemars Piguet gold quartz. This episode offers a clear, grounded look at watchmaking, collecting, valuation, and how new voices are shaping the future of the watch community.

Things You’ll Learn
1. How dial design, gradients, and light impact perceived value in modern watchmaking
2. Why ultra-limited production matters for micro-brands and collectors alike
3. How to navigate collecting, restoration, and authorized dealers without gatekeeping

Tools / Frameworks Matt Shares
Designing watches around dial impact, gradients, and light to create emotional response.
Using ultra-limited production runs to balance exclusivity with accessibility.
Treating watchmaking as legacy-building, not resale speculation.

Key Timestamps
0:00 – Wrist check + Rook & Castle
7:48 - Designing the La Promencia / Adagio Marino & Carmine Nocturne
13:45 - What’s next for Rook & Castle and the hardest part
18:08 - Pushback, bias, and building as a black founder
22:03 – AD experiences, the Oris Hank Aaron, and buying from people who respect you
32:54 - Legacy and being first-generation watch enthusiasts
46:52 - Where to find Matthew and Rook & Castle

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