Inside LightFair 2025: Andrea Hartranft on Industry Trends & IALD’s Vision
Автор: designing lighting
Загружено: 2025-05-12
Просмотров: 737
Описание:
In this exclusive C-Suite Series episode filmed at LightFair 2025 in Las Vegas, Randy Reid, Editor of designing lighting (dl), sits down with Andrea Hartranft, Principal of Hartranft Lighting Design and President of the IALD. They discuss the outcomes of the LIRC session, transparency in pricing, the state of the lighting design economy, and Messe Frankfurt’s vision for LightFair. Andrea shares insights on leadership, the growth of her firm, and the positive changes she sees in the industry. A candid, insightful conversation you won’t want to miss!
Chapters:
00:00 – Introduction
00:16 – Welcome to LightFair 2025
00:33 – Reflections on the LIRC Session
01:40 – The Importance of Transparency in Pricing
02:51 – The State of the Lighting Design Economy
03:49 – Growing Hartranft Lighting Design
04:44 – Messe Frankfurt’s LightFair Strategy
06:00 – Improving Move-In and Accessibility
06:25 – Commending IALD’s LightFair Involvement
06:54 – Final Thoughts and Gratitude
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