Big Data For Big Finance | Meint Post COO, International Direct Bank, Rabobank International
Автор: Meet the Boss
Загружено: 2013-04-10
Просмотров: 557
Описание:
In this program -- how Rabobank, the Dutch multinational banking and financial services company, is starting to deliver on the undoubted promise of big data.
Gartner says volume of information is growing annually at a rate of at least 59%. McKinsey says the use of big data is becoming a key way for companies to outperform their peers. Business says, prove it. And Rabobank's IT-enabled marketing department is doing just that -- taking small, effective steps with a clear goal: to make data analysis effective in the sales channel. I asked Meint Post, COO for Rabobank's International Direct Bank to explain their journey, starting with now...
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