I ❤️ NY logo, explained.
Автор: dvdean
Загружено: 2024-04-10
Просмотров: 12735
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You've seen it everywhere - on t-shirts, mugs, to... The iconic "I ❤️ NY" logo is a design classic. But how exactly did it come to be?
The "I Love NY" slogan and an accompanying jingle debuted in a 1977 tourism commercial for New York STATE, not the city. After the catchy song was adopted as the state song in 1980, officials wanted a visual logo to pair with it. So they turned to legendary graphic designer Milton Glaser. The story goes that Glaser quickly sketched the design on an envelope while traveling to meet with the ad agency, offering his work for free, thinking the campaign would be short-lived, lasting merely, "two weeks." But this spur-of-the-moment sketch proved everlasting. And over four decades later, the logo has been embraced across the entire world, celebrating everything from other cities to literally anything one could love. Showing how a simple design can take on a life of its own and unite millions around a shared sense of love and identity.
If you’re also interested in how design shapes our world follow for more!
#NewYork #ILoveNY #MiltonGlaser #design #graphicdesign
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