Profit-First #1 | GTM as a Puzzle

Описание: In this episode of the Profit-First Podcast, I sit down with Öykü Sorgun Erakkus, founder of BOLD GTM Studio and fractional CMO for Shopify apps and SaaS startups. Öykü has spent over a decade working with tech companies, built her own bartering platform, and has been deep in the SaaS go-to-market trenches for the past five years.

We get into the one GTM question nobody is asking right now (hint: it's about community over audience), why most early-stage SaaS marketing teams are structured wrong, and why hiring a junior marketer without senior leadership almost always backfires. Öykü breaks down her "puzzle" approach to diagnosing GTM problems, explains why content should be your first hire over outbound, and shares her honest take on AI copywriting — including a study showing that AI-assisted writing actually drops creativity.

We also talk about the real value of fractional CMO work versus agencies, how to balance gut feeling with data-driven experimentation, and why simplifying your actions so they compound is the key to everything — in business and in life.

🔗 Connect with Öykü on LinkedIn:   / oyku-sorgun  
🔗 BOLD GTM Studio: https://www.inbold.io/

📌 Topics covered in this episode:
Go-to-market strategy for SaaS startups, fractional CMO hiring, Shopify app marketing, SaaS marketing team structure 2026, community-led growth, content marketing vs outbound, GTM audit process, growth experiments framework, AI copywriting pros and cons, AI and creativity research, hypothesis-driven testing, SaaS growth at $1-3M ARR, startup marketing budget allocation, founder-led sales to scalable GTM, leaky bucket problem in SaaS, network effects in SaaS

🎙️ About Profit-First Podcast:
Hosted by Batu, founder of Advergent a B2B marketing agency that builds profit-first funnels for high-ticket businesses. We interview GTM leaders, SaaS founders, and growth operators to uncover what actually moves the needle.

Want to work with Advergent? Apply here: https://calendly.com/lkrcollective/de...

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