Building a Perfect TV Ad: What AI Analysis Reveals
Автор: MNTN
Загружено: 2021-11-16
Просмотров: 165
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Have you ever wondered what elements make the perfect commercial? What’s the right tone to strike? How many scenes should it feature? Is there a correct number of actors, and if so, how many should have speaking parts? What if we told you we can tell you the answers to these questions and more—including how 30 second CTV ads drive a 24% better conversion rate than their 15 second counterparts?
Using QuickFrame’s Video Vitals AI technology, we analyzed over 1,800 TV commercials run on the MNTN CTV platform to identify which ingredients make for a high-performing commercial. eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Ali Haeri, MNTN VP of Marketing at MNTN, and Lucas Piazza, CMO of QuickFrame as they share the findings from this massive, AI-driven Connected TV ad creative analysis.
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