Building SKINS and bouncing back from bankruptcy with Jaimie Fuller (SKINS) | Startup Playbook Ep199

Описание: My guest for Ep199 of The Startup Playbook Podcast was Jaimie Fuller.

Jaimie's journey has been full of highs and lows.

He is best known as the former CEO and Executive Chairman of compression apparel company SKINS.

SKINS was a global phenomenon with elite athletes and sporting teams all around the world using their products. The business had incredible global growth before ultimately filing for bankruptcy in 2019.

Outside of his work with SKINS, Jaimie was also an activist within sports, through #ChooseTheRightTrack tackling doping in sports and #NewFIFANow to call out corruption in football leading to a number of arrests in FIFA in 2015.

Jaimie is now back with his latest company, Eo Labs, which is helps accelerate human progress through innovative sports technology.

In this episode we covered a range of topics including:
The ups and downs of the SKINS journey
How he personally dealt with the fallout from filing for bankruptcy
How SKINS was able to use brand to build a premium offering and compete with the likes of Nike all over the world
The vision and mission behind Eo Labs
and much more!

Full show notes available at startupplaybook.co

Feedback/connect/say hello:
Email: [email protected]
Twitter:   / rohitbhargava7​​  
LinkedIn:   / rohbhargava  
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Linktree: https://linktr.ee/RohitBhargava

Credits:
Music: Paycheck

Also a big thank you to our partners for the show:

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