Google Ads Course 2026 - What is Auction Insights Report - How to do Competitor Analysis

Описание: Hello friends,
In this video we will discuss about What is Auction Insights Report and How to do Competitor Analysis
Auction Insights: ek report hoti hai Google Ads me jo batati hai ki aapke ads dusre competitors ke ads ke comparison me kaise perform kar rahe hain.

Jab bhi Google Ads me auction hota hai (jab koi user search karta hai), tab multiple advertisers compete karte hain. Auction Insights aapko batata hai ki aap un competitors ke against kaha stand kar rahe ho

1️⃣ Impression Share
Kitni baar aapka ad show hua compared to total available impressions.
Example: Agar 100 me se 60 baar aapka ad show hua → Impression Share = 60%

2️⃣ Overlap Rate
Kitni baar aapka aur competitor ka ad same time par show hua.

3️⃣ Position Above Rate
Jab aapka aur competitor ka ad same time par show hua, tab kitni baar unka ad aapse upar show hua.

4️⃣ Top of Page Rate
Kitni baar aapka ad search results ke top section me show hua.


5️⃣ Absolute Top of Page Rate
Kitni baar aapka ad bilkul sabse upar (Position 1) par show hua.

6️⃣ Outranking Share
Kitni baar aapka ad competitor se upar show hua ya jab competitor ka ad show hi nahi hua.

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