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Mesa Arts Center
Автор: 12NEWSCreative
Загружено: 2013-02-22
Просмотров: 527
Описание: We were tasked with creating 2 :15 bookends - one to air at the beginning of a commercial break and one at the end. The client wanted the spot to look sophisticated - a lot like his brochures and print ads. We took the general look of the brochures and translated that into a :15 generic spot, then created a :15 "donut" spot at the end. The "donut" spot allowed us to switch out the middle of the spot based on the event the client wanted to promote.
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