How to Create Powerful Case Studies Without Client Photos (Plus AI, UI Design & Lead Magnets)

Описание: How do you create credible, engaging case studies when you can’t use photos of clients, people, or their premises?

In Episode 53 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni answer a real question from the community and share clever, creative, and compliant ways to visually bring your case studies to life – without breaching privacy rules, NDAs, or brand guidelines.

This episode is packed with practical website content ideas, AI tools, and marketing insights you can apply immediately.

🔍 You Ask, We Answer
Question:
“I’ve created a series of new case studies as you recommended, but what visuals and photography should I use if I can’t show people, clients, or their premises?”
Jonny and Pascal explain:
• How to visualise results without revealing identities
• Using diagrams, icons, data visuals, and UI mock-ups
• The power of process visuals and storytelling layouts
• Stock imagery dos and don’ts for credibility
• How to keep case studies trust-building, SEO-friendly, and conversion-focused

Perfect for consultants, agencies, B2B service providers, and anyone restricted by confidentiality agreements.

🔄 Website Stories – Rewind & Recap
DKE AI & Digital Marketing Conference
Jonny and Pascal look back at:
• Their talks and insights from the DKE AI & Digital Marketing Conference
• Key lessons from launching a new business support programme in Yorkshire
• What UK businesses are really asking about AI, websites, and digital growth in 2026

⚙️ The Website Engine Room – Tools That Make Life Easier
Pascal’s Pick:
🤖 Claude.ai – A powerful AI partner for long-form content, helping you write in your voice and style while thinking strategically, not just generating text.
Jonny’s Pick:
🎨 UIverse.io – The largest open-source UI library, ideal for inspiration and ready-to-use interface components that improve UX and save development time.
👉 https://uiverse.io/

🎯 The Website Call to Action – Do This Now
Jonny Ross:
Create a Lead Magnet
Offer a valuable downloadable resource (guide, checklist, template) in exchange for email addresses to grow your mailing list and nurture future customers.
Pascal Fintoni:
Refresh your local and national media contact list
Research upcoming editorial themes, make contact, and position yourself as a guest contributor to build authority, backlinks, and brand visibility.

✅ Key Topics Covered in This Episode
• How to create case studies without client photos
• Visual storytelling for websites
• Website credibility without testimonials or imagery
• AI tools for content creators
• UI inspiration for modern websites
• Lead magnets that actually convert
• PR and media outreach for business owners

🔗 Useful Links & Resources
• 🎧 Subscribe & listen: https://podcast.jonnyross.com/listen
• 🚀 90-Day Website Mastery Programme: https://90daymarketingmastery.com/
• 📘 WebProud by Jonny Ross: https://www.amazon.co.uk/dp/1068691603
• 🔗 Connect with Jonny Ross on LinkedIn
• 🔗 Connect with Pascal Fintoni on LinkedIn