Opening London's Hottest Restaurant in the Cost-of-Living Crisis

Описание: How do you open London's hottest restaurant? Chef Thomas Straker's social media stardom helps fill the seats.

Most people who have a major TikTok following are more than happy to talk about it. Not Thomas Straker. The angular, wise-cracking, London-based chef has amassed millions of views on the platform and garnered 900,000-plus followers on Instagram through high energy videos that he started making during lockdown.

His favorite subject: butter. His All Things Butter show, featuring 50 days of butter in flavors ranging from crispy skin chicken to whisky get tens of thousands of views on YouTube and millions on TikTok for each episode. He scoops the butter out in dollops that look like gelato and eats enough butter on camera to concern a cardiologist.

But Straker’s real triumph is his new, eponymous restaurant that’s been going gangbusters since it opened in October. Set on a calm street in Notting Hill, not far from a hectic section of Portobello Road, Straker’s looks like any number of the city’s spare, white-walled dining rooms from the street. Step inside, however, and it’s a high-energy party orchestrated by Straker and his team. At the 43-seat restaurant, there are animated conversations at tables and along the chef’s counter, which is dominated by a big, wood-burning oven and a soundtrack of old school hits like Shalamar’s Make That Move.

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