Mile 40 Mindset Featuring Cheryl Willberg (Ep 107)

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On this episode, we'll dive in with Cheryl Willberg to uncover the foundation she built to navigate the ups and down of her journey, we tap into how she managed bouts of anxiety, her unique parallel between facing fears tied to public speaking and boxing, and her impressive athletic achievements. Cheryl also opens up about her past struggles with self-worth, overcoming abuse, and building a supportive network that has been crucial to her success.


We'll explore the importance of mindset over mere physical prowess, the significance of visualization in achieving goals, and the vital role of self-love and smart work in attaining success. Cheryl's story is a testament to the transformative power of a positive mindset and a supportive community.


Self-proclaimed Life Athlete on a journey to accomplish ALL SHE BELIEVES SHE CAN, Cheryl Willberg is the Founder and Chief Motivator of CITY SHRED, Canada’s largest fitness & wellness community; Partner & Strategist of The Publicist Group, award-winning PR and marketing agency; and Certified Mindset Coach.


Cheryl is a mindset, confidence and community advocate who attributes her successes to the power of visualization, goal setting and undoubtedly her surroundings. She delivers targeted strategies and high-energy events that inspire her network to leverage their focus while zeroing-in on what matters most in their lives. People love working alongside Cheryl and describe her as an empowering leader who helps them become the best version of themselves through ongoing goal setting and self-development.


She studied Communications and Digital Marketing at various educational institutions, including Harvard’s Extension School, Humber College and more; however, Cheryl credits most life achievements to her commitment and tenacity of surpassing her personal mental and physical goals. She boxed her way into an amateur fight to overcome anxiety, ran a half marathon to say yes to a better year, and most recently as a new triathlete has placed 2nd at Ironman 70.3 Los Cabos and 3rd at Ironman 70.3 Panama and top 10 in the 2024 World Triathlon Age-Group Championships because she believed she could.


Cheryl is passionate about strategy, continuous education and leadership, and is excited to work with entrepreneurs and Life Athletes who are building personal brands, impactful products or services and leading with community initiatives. She believes in the power of connection and has been successful in building brands of all sizes, including her own.


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